The Wedding Expo® is South Africa’s premier bridal exhibition, held twice a year in April and September at the Coca-Cola dome. The show is host to 300 exhibitors, primarily bridal specialists from Gauteng, but also includes exhibitors from Mpumalanga, KwaZulu Natal and other provinces joining the prestigious show. The Wedding Expo® is recognised for its quality and diversity of exhibitor, ensuring an experience for brides and grooms that is comprehensive in both style and budget, therefore appealing to a variety of visitors. The Wedding Expo attracts over 13 000 visitors to the show and also attracts corporates and individuals looking for décor ideas, event planners and suppliers for private or corporate events. The standard of the show is of the highest standard with exhibitors going to great lengths to decorate and design their stands and ensuring the show maintains its high quality exhibit and exhibitor and continued perception from the public as a beautiful show.
The Wedding Expo targets engaged couples from all over South Africa with a focus on, the Gauteng region but over the years we have seen a growing number of visitors on our website from Botswana.
The Wedding Expo® brand is trustworthy and sustainable and as a result, an opportunity exists for a suitable sponsor to become associated with the show.
Readership stats: Peak months March/April and Aug/Sept
- 16 500 unique monthly readers with PEAK months averaging 20 000 unique visitors (IP Addresses)
- Average page views per visitor = 17
- 1 million monthly hits
- 1500 Brides on our monthly brides newsletter
Advertiser’s value: As an always available source of information and news for the local bridal industry, The Wedding Expo Online is the perfect vehicle to reach industry players and consumers of the bridal industry alike.
Advertising Rates:
We have listed our basic advertising rates together with the sizes but like most things, we are open to discussion about placement and size so please do not hesitate to contact us should you wish to look at other options.
HOMEPAGE: R1500 ex Vat/month (homepage adverts run throughout the website, on every page)
EXHIBITOR LISTING: R500 ex Vat /month
Marketing The Wedding Expo Online: there are a number of ways in which The Wedding Expo is able to attract new visitors to the site and thereby enhances the value and number of visitors who will see and potentially link to your website through your advert.
- The Wedding Expo is listed permanently on a large number of bridal websites directing them to The Wedding Expo Website
- The Wedding Expo happens twice each year in Johannesburg and in order to attract visitors to the show, advertisements are placed in bridal magazines, online magazines and newspaper, radio and on billboards, road posters and street pole advertising. All this drives visitors to The Wedding Expo Online.
- Business to business awareness through press releases to marketing, PR and sales publications drawing awareness to the website and its value.
- Online marketing is done through various Web 2.0 processes which include optimisation of the website, meta-tag configurations, keyword development and website submissions.
- Viral marketing is the way that a lot of brands are reaching their target audiences now and The Wedding Expo Online is no different. Through the use of mailing lists we are able to send alerts and updates to brides-to-be. Our Facebook fan page is another way in which we are able to interact with brides-to-be and other interested parties. Finally word of mouth is a powerful tool and visitors are referred to us by this age old marketing method all the time
Advert makeup
If you need assistance to have your online advert designed and made-up by our team, charges as follows:
- Static (1 static image) R 500.00
This rate INCLUDES: Layout and design of your advert, digital proofing and final online preparation.
This rate EXCLUDES: Logo development/re-draw, headline and copy development, photographic material and VAT.
A 50% on commencement deposit is payable.
Please contact Jayne at The Wedding Expo
Email: jayne@wedding-expo.co.za
Tel: 011 788 3627
